S07. Other Consumer Product (including durable good)

Bronze
CAMPAIGN
Nike Shoe Boxxxx
AGENCY
beacon communications / Leo Burnett Tokyo
CLIENT
Nike Japan
BRAND
Nike Sportswear
OBJECTIVES
Nike Japan wanted to create more conversations by tapping into a broader online community via Facebook. We created a social App that revives, in the digital world, every model of shoe ever designed by Nike (over 10,000 shoes). Nike Shoe Boxxxx allows users to Hunt for, Trade, Buy and Share shoes and relive those Magic Moments of getting your new shoes.
RESULT