J. Best use of social media

Silver
CAMPAIGN
Mimeisthai at TEDx
AGENCY
Clemenger BBDO
CLIENT
TEDx
BRAND
TEDx Sydney
OBJECTIVES
"What Twitter Would Look Like, Without A Laptop Or Smartphone"- Fast CompanyWhat if you could trend a topic by simply speaking? No smartphone, no laptop, no tablet, but based on what people are saying to each other in real-time?TEDXSYDNEY briefed Clemenger BBDO Sydney to create an experience bringing to life the event's theme: Real. Live. Now.'Mimeisthai', did just that. The world first was premiering at TEDxSydney on Saturday May 26, the one-off installation visualised the flow of ideas around the room in real time. Think twitter, except without the need for a smartphone, laptop or tablet - all you need do to trend a topic... is speak.
STRATEGY

CAMPAIGN
Save Seven
AGENCY
Colenso BBDO
CLIENT
The New Zealand Breast Cancer Foundation
BRAND
Breast Cancer Awareness Month
OBJECTIVES
Seven is the number of women that are diagnosed with breast cancer in New Zealand every day.If 7 people told 7 women they loved this awareness message and those 7 told 7 more friends, and this happened 7 times, you’d reach more than the population of New Zealand, in only seven shares. To bring this statistic to life we told the stories of 7 breast cancer sufferers and housed them at saveseven.co.nz. We drove consumers to the site to view the videos. After viewing a video, consumers were asked to share the campaign with women in their life via Facebook. Their Facebook friends were filtered to just the women in their life and they were prompted to chose seven women to share this message with. This sharing function made a viral campaign feel personal, urging women to be breast aware. In the first three months, the Save Seven campaign had more than 16.2 million earned media impressions in a country with a population of 4.4 million. The Save Seven campaign showed that with one click, you have the power to help women understand the seriousness of this disease.
CAMPAIGN
Gunning for Gold on LinkedIn
AGENCY
Interactive Avenues
CLIENT
American Express
BRAND
American Express
CAMPAIGN
BYO Cup Day
AGENCY
Leo Burnett Melbourne
CLIENT
7-Eleven
BRAND
Slurpee
OBJECTIVES