Thursday 25 October, 2012


25 October 2012 – The 2012 Digital Asia Festival, incorporating the Digital Media Awards, has announced the shortlist ahead of this year’s Festival, set to take place in Beijing in just under two weeks’ time.
Over 600 entries were received into the awards, of which 105 pieces of work from 12 countries have been shortlisted by the jury. China has had the greatest number of entries shortlisted with 31, followed by Australia and Singapore both with 13.
2012 Shortlisted entries by country:

Australia 13
China 31
Chinese Taipei 1
Hong Kong SAR 8
India 10
Japan 6
Malaysia 1
New Zealand 7
Philippines 9
Singapore 13
South Korea 1
Thailand 5

12 jury members, led by jury president Matias Palm-Jensen, European Chief Innovation Officer, McCann Erickson, will now head for the final stage of judging at the Grand Millennium Hotel in Beijing to decide on and award the best of digital in the Asia Pacific region.
Myriam Coupard, Festival Director of the Digital Asia Festival comments, “You can’t escape the fact that the digital market is not only huge at the moment but has the world watching it for innovations and developments within the field. We’re excited to see which entries the jury will decide are deserving of a Digital Media Award and ultimately lead the way across the APAC digital landscape.”
The Digital Asia Festival takes place across 7-8 November at the Grand Millennium Beijing, China. The awards, which will draw to a close the two-day Festival on 8 November, will be a celebration of the regions achievements as the winners are revealed for the first time. Anyone wishing to attend the Festival and Awards can register through the website at:
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The Digital Asia Festival
The newly-launched Digital Asia Festival, incorporating the well-established Digital Media Awards, is a learning, networking and celebration of the best that Asia’s digital marketing industry has to offer. Now in its sixth year, the awards continue to showcase and honour the expanding digital media and entertainment industries. At a time when digital expertise has never been more important, the Digital Media Awards offer clients, agencies and media owners the chance to display their digital offering. The annual awards receive over 800 entries and are judged by an independent jury consisting of leading client marketers, digital media practitioners, agency strategists and other experts in the digital field. The Digital Asia Festival presents a compelling programme of seminars, digital showcases, networking and awards and offers a great platform for brands and the online community to reach into new media and markets. The Digital Asia Festival is organised by Lions Festivals and Haymarket Media Asia.
Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see
Lions Festivals
Lions Festivals is the organiser of Cannes Lions and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx, Spikes Asia, the Festival of Asian Marketing Effectiveness, and the Digital Asia Festival.

Its flagship festival, the Cannes Lions International Festival of Creativity, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence.
Lions Festivals is powered by Top Right Group
Amanda Benfell, PR & Press Manager
Tel: +44 (0)20 7728 4040
Key 2012 Dates
Digital Asia Festival Dates: 7 & 8 November, Millennium Hotel, Beijing, China