TIPS FOR ENTERING
A. Choose the right category
It sounds simple, but the sheer breadth, depth and versatility of the digital sector mean that there is potential overlap between some of the categories in the Digital Asia Festival Awards.
For instance, it is clear that, say, a campaign based around mobile marketing creative and execution fits into Mobile category; it can also form an element of a project entered into a bigger category, such as Integrated category. You may enter the same campaign into more than one category but please choose your categories wisely depending on the strength of the campaign.
B. Customise your entry
Where projects and entries can be appropriately entered into many different categories, judges do look for different attributes and successes in different categories. Always customise your written submission based on the category being entered for and showcase results and element relevant to the category.
C. Use verified results
In all of the categories, judges look for evidence of commercial success. This can be demonstrated in a number of ways but justified facts and figures often tell the story best. It always helps to explain the basis of a successful return on investment for a campaign, project or business success story.
Results must be quantifiable. Always name your source and be clear on the link between the campaign and the results. The judges look for figures that have been verified, measured or audited by a third party such as a research company, media owner, industry measurement tool or industry body.
D. Less is best
Be concise and relevant in your written entry – you have only a few minutes to grab the judges’ attention. Also, please ensure file sizes are manageable for the judges’ downloads – long loading and downloading periods should be avoided at all costs.
The judges are experts in their field, but may not have intimate knowledge of the particular project or business that has been entered. It always helps to put an entry in the context of the wider business, marketing campaign or, even, specialist marketplace (particularly in the Best Business-to-Business service category). It can help to think
of each entry as a submission to a member of the board in a major Blue Chip company: they will have a grasp of what makes a successful business case, but not necessarily of the absolute minutiae of the international market for purple widget manufacture.