Digital Media Awards 2012
The Digital Media Awards, founded in 2007, have come to be recognised by agencies and clients as the region's most respected digital awards. Since their launch, we have expanded the categories and refined the judging criteria to represent the growth and development of the region's digital scene. Projects can be entered by vertical sector and by type of media engaged.
In all categories, while levels of innovation and creativity are taken into account, the judges will look primarily at the extent to which projects and campaigns have met client advertisers’ objectives. Evidence of success in this respect should be demonstrated — for example, figures verified by a third party such as a media owner, industry measurement tool or industry body.
Based on the client’s objectives for the project or campaign, the jury will look for entries that demonstrate the following:
1. A clear and compelling strategic premise
2. A creative and innovative solution
3. Excellence in execution
4. Strong results
View new categories here
Be inspired by the 2011 Digital Media Awards winning work
View all the winning entries