Categories

Based on the client's objectives for the project or campaign, judges will look for entries that demonstrate:

1. a clear and compelling strategic premise
2. a creative and innovative solution
3. excellence in execution
4. strong results

MEDIA AWARDS

Campaigns and projects for client advertisers can be entered according to the predominant digital medium used.

A. Search
B. Mobile
C. Display
D. Website & Microsites
E. Loyalty campaign
F. Viral Advertising
G. Online Advertising
H. Integrated
I.  Media innovation
J. Best use of social media
K. Tablet Apps *New
L. Mobile Apps
M. Gaming
N. Online PR
O. Banners & other rich media * New
P. Other Digital Channels * New

SECTOR AWARDS

Digital marketing campaigns and projects for client advertisers can be entered for the vertical sector in which the client organisation operates.

S01. Commercial Public Services
S02. Travel/Entertainment & Leisure
S03. Retail & ecommerce, incl restaurants
S04. Financial services
S05. Corporate Information *New
S06. FMCG
S07. Other Consumer Product (including durable good) *New
S08. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Awareness *New
S09. Automotive Products & Services
S10. B2B (other)
S11. B2C (other)
S12. Publications & Media
 
 Platinum Award

Special Awards
Digital Brand of the Year
Digital Media Awards 2012 Agency of the Year Award
 
Media
A. Search
Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimisation and/or paid search.

B. Mobile
Awarded to the best use of the mobile platform, which includes advertising campaigns and applications, to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, PDAs, Blackberries, etc., including SMS, MMS, and in-app campaigns.
(Note: Mobile applications have a stand-alone category, please refer to Category K & L)

C. Display
Awarded to the campaign that uses online display advertising, including but not limited to, banners of any format, page takeovers, and rich media.

D. Website & Microsites
Awarded to the campaign that best uses a website to create a measurable impact as part of an overall marketing communications strategy. You may enter a website and a microsite that is part of the same website as long as that microsite has a separate URL that is accessible independently of the main website URL.

E. Loyalty campaign
Awarded to the digital campaign that is most effective in generating customer loyalty to an existing brand, service or product, measured through increasing persistence/purchase frequency.
 
F. Viral Advertising
Awarded to the digital content or campaign that combines creativity and engaging and targeted content or leverages consumer created content to build viral buzz and achieve proven results in relation to the objectives set.

G. Online Advertising
Awarded to the campaign that uses multiple online elements together as the key engagement driver and to achieve proven results in relation to the objectives set. Entries must build a complete picture by showing how the campaign played across digital channels. Should include multiple online elements (for example banners, viral videos, landing sites, etc.). This means that the elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

H. Integrated
To be considered for the integrated media award, projects must show how they used a range of media (this can include offline channels) in the best possible way to promote a product or service. This means that the creative, media, online and offline elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.
 
I. Media innovation award
Awarded to the campaign that uses existing or newly created digital media in fresh and innovative ways to explore new channels of communication and achieve marketing success during the review period.

J. Best use of social media
Awarded to the campaign that innovatively uses social media most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period. Entries should truly make use of social media platforms beyond simply the viral reach of a campaign.

K. Tablets Apps
Apps developed specifically for tablets that facilitate the process of connecting individuals through the mobile Internet.

L. Mobile Apps
Awarded to an innovative, entertainment or informative app developed (for operating platform) specifically as part of an ongoing campaign or standalone addition to a brand that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives

M. Gaming
Awarded to the strategic development of a game that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives. 

N. Online PR
Awarded to the campaign where Online PR (including blogs or online journals) was integral to the success of achieving the business objectives set.

O. Banners & other rich media
Entries must show the ad in the context of a webpage as it was originally displayed.

P. Other Digital Channels
Other digital advertising that doesn’t fit in any of the categories above.


Search
S01.Commercial Public Services
Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, private education, law firm, healthcare & medical
 
S02. Travel/Entertainment & Leisure
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, board games, computer games, sex toys, dating sites, social networking sites

S03. Retail & e-commerce, incl restuarants
Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions.

S04. Financial services
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, Property investment & development
 
S05. Corporate Information
Non-product-based company image, competition & event sponsorship, company mergers, floatation & relocation, TV programme sponsorship

S06. FMCG
Detergents, cleaning products, air fresheners, insecticides, foil, & other food packaging, light bulbs, batteries, paint, varnish & wood protectors, adhesives, tools, garden tools, pet food & pet care products, soap, shower & bath products, deodorants & body sprays, skin & nail care products, oral hygiene, toilet paper, tissues, diapers/nappies, shaving products, medicines, vitamins, insect repellents, diet products, adhesive plasters, skin remedies, condoms, pregnancy tests, contact lenses & glasses, vitamins, alternative therapies & medicines, virility drugs, cosmetics, perfumes, luxury toiletries
 
S07. Other Consumer Product (Including durable good)
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, minidisks & MP3 players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, sports equipment, bicycles, boats & caravans, toys, games consoles, clothing, footwear and accessories, sportswear, luggage, jewellery, watches, sunglasses, computer hardware and software, computer peripherals, pet food & pet care products gifts & greetings cards, pens and personal stationery, tobacco & associated products

S08. Fundraising. Charities, Appeals, Not-Profit Organisations, Public Health & Safety, Public Awareness
e.g. public awareness messages government & forces recruitment, environmental awareness, state education, racial, ethnic & disability awareness, blood & organ donation, etc

S09. Automotive Products & Services
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, GPS and other navigation systems, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing

S10. B2B (other)
 
Other B2B advertising that doesn’t fit in any of the categories above.

S11. B2C (other)
 
Other B2C advertising that doesn’t fit in any of the categories above.
 
S12. Publication & Media
Online newspapers, magazines, TV & radio stations, networks,  books, movies, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

Platinum Award
This category cannot be entered directly. Judges will decide and present this ultimate accolade to the most outstanding of all the Gold winners in sector and media categories.

Special Awards
Digital Brand of the year
This award cannot be entered directly
Awarded to the brand that used digital media to execute innovative ideas and achieve marketing success during the review period. The Digital Asia Festival will consider the advertiser’s vision: direction and focus on goals; boldness: innovative solutions that build a return on marketing investment; brand stewardship; understanding of competitive or industry challenges and plans to overcome them, and of course challenges and roadblocks that the client has faced and overcome to achieve proven business and marketing results. There will only be one winner in this category.
 
Agency of the Year
This award cannot be entered directly. This award will be given to an individual agency office that obtains the highest aggregate score from points allocated for all of the categories.

 
Back to top