CATEGORIES

Based on the client's objectives for the project or campaign, judges will look for entries that demonstrate:
  1. a clear and compelling strategic premise
  2. a creative and innovative solution
  3. excellence in execution
  4. strong results
 
MEDIA AWARDS
Campaigns and projects for client advertisers can be entered according to the predominant digital medium used.
 
M01.   Search
M02.   Mobile
M03.   Display, Banners and Other Rich Media
M04.   Website & Microsite
M05.   Social Media
M06.   Apps
M07.   Gaming
M08.   Blogs & Online Journals
M09.   Other Digital Solutions
M10.   Digital Media Innovation
M11.   Loyalty Campaign
M12.   Viral Marketing, Email Marketing, including E-cards
M13.   Online Marketing
M14.   Integrated
 
SECTOR AWARDS
Campaigns and projects for client advertisers can be entered for the vertical sector in which the client’s brand operates.
 
S01.   Beverages (non-alcoholic & alcoholic)
S02.   Food Products
S03.   Home Furnishing, Appliances, Maintenance & Household Products
S04.   Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
S05.   Other Consumer Products (Including Durable Goods)
S06.   Cars & Automotive Services
S07.   Travel, Entertainment, Leisure & Retail (Including E-Commerce & Restaurants)
S08.   Financial Services, Commercial Public Services, Business Products & Services
S09.   Publications & Media
S10.   Miscellaneous
S11.   Corporate Image & Information
S12.   Charities, Public Health & Safety & Public Awareness Messages
 
Special Awards
Platinum
Digital Brand of the Year
Agency of the Year

MEDIA AWARDS
M01. Search
Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimisation and/or paid search.
M02. Mobile
Awarded to the best use of the mobile platform, which includes advertising campaigns and applications, to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, tablets, PDAs, Blackberries, etc., including SMS, MMS, and in-app campaigns.
(Note: Applications have a stand-alone category, please refer to Category M06)
M03. Display, Banners and Other Rich Media
Awarded to the campaign that uses online display advertising, including but not limited to, banners of any format, page takeovers, static, animated, interactive, floating, and other rich media.
M04. Website & Microsites
Awarded to the campaign that best uses a destination site built as a storefront for a company’s long-term business to create a measurable impact as part of an overall marketing communications strategy. You may enter a website and a microsite that is part of the same website as long as that microsite has a separate URL that is accessible independently of the main website URL.
M05. Social Media
Awarded to the campaign that uses social networking and community sites most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period. Entries should truly make use of social media platforms beyond simply the viral reach of a campaign.
M06. Apps
Awarded to an innovative, entertainment or informative application developed to run on PC, Mobile devices, or tablets specifically as part of an on-going campaign or standalone addition to a brand that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives
M07. Gaming
Awarded to the strategic development of a game that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives.
M08. Blogs & Online Journals
Awarded to the campaign where Online PR (including blogs or online journals) was integral to the success of achieving the business objectives set.
M09. Other Digital Solutions
Other digital advertising that doesn’t fit in any of the categories above,
M10. Digital Media Innovation
Awarded to the campaign that uses existing or newly created digital media in fresh and innovative ways to explore new channels of communication and achieve marketing success during the review period.
M11. Loyalty Campaign
Awarded to the digital campaign that is most effective in generating customer loyalty to an existing brand, service or product, measured through increasing persistence/purchase frequency.
M12. Viral Marketing, Email Marketing, including E-cards
Awarded to the digital content or campaign that combines creativity and engaging and targeted content or leverages consumer created content to build viral buzz and achieve proven results in relation to the objectives set. Including interactive videos, MySpace and Facebook profiles, Twitter pages, blogs and similar social networking sites.
M13. Online Marketing
Awarded to the campaign that uses multiple online elements together as the key engagement driver and to achieve proven results in relation to the objectives set. Entries must build a complete picture by showing how the campaign played across digital channels. Should include multiple online elements (for example banners, viral videos, landing sites, etc.). This means that the elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.
M14.  Integrated
To be considered for the integrated media award, projects must show how they used a range of media, including offline channels in the best possible way to promote a product or service. This means that the creative, media, online and offline elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

SECTOR AWARDS
S01. Beverages (Non-Alcoholic & Alcoholic)
Beer, wine, spirits, liqueurs, cocktails, coffee, tea, still & carbonated drinks, juices, mineral waters 
S02. Food Products
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, frozen, canned, dried foods, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, diet & health foods, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream, flavoured milk
S03. Home Furnishing, Appliances, Maintenance & Household Products
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products. Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives
S04. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hair dye, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers, OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, oral hygiene, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses, alternative therapies & medicines, virility drugs
S05. Other Consumer Products (Including Durable Goods)
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, minidisks & MP3 players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, sports equipment, bicycles, boats & caravans, toys, games consoles, clothing, footwear and accessories, sportswear, luggage, jewellery, watches, sunglasses, computer hardware and software, computer peripherals
S06. Cars & Automotive Services
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing
S07. Travel, Entertainment, Leisure& Retail, (Including E-Commerce & Restaurants)
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, sex toys, dating sites, social networking sites; Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions
S08. Financial Services, Commercial Public Services, Business Products & Services
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health insurance, building insurance, car insurance, pension & retirement plans, real estate investment; apartments and housing; Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, schools and colleges. Business phone & computer equipment, office furniture & stationery, telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, website development & agricultural & manufacturing equipment; hospitals, private healthcare & clinics, medical & dental services, psychiatrists, sex therapists, plastic surgeons, prescription drugs
S09. Publications & Media
Online newspapers, magazines, TV & radio stations, networks, books, records, CDs, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses
S10. Miscellaneous
Pet food & pet care products, tobacco & associated products, gifts & greetings cards, pens and personal stationery
S11. Corporate Image & Information
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship, press releases, press conferences, announcements, PR, employee schemes, internal communication & statements, marketing, website design, advertising agencies & production companies, award competitions & Image libraries.
S12. Charities, Public Health & Safety & Public Awareness Messages
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation

SPECIAL AWARDS

Platinum Award
This category cannot be entered directly.
Judges will decide and present this ultimate accolade to the most outstanding of all the Gold winners in sector and media categories.

Agency of the Year
This award cannot be entered directly. 
This award will be given to an individual agency office that obtains the highest aggregate score from points allocated for all of the categories.

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