The newly launched Digital Asia Festival, incorporating the well-established Digital Media Awards, is a learning, networking and celebration of the best that Asia’s digital marketing industry has to offer. Now in its sixth year, the awards continue to showcase and honour the expanding digital media and entertainment industries. At a time when digital expertise has never been more important, the Digital Media Awards offer clients, agencies and media owners the chance to display their digital offering.
The Annual Awards receive over 800 entries and are judged by an independent jury consisting of leading client marketers, digital media practitioners, agency strategists and other experts in the digital field.
The Digital Asia Festival presents a compelling programme of seminars, digital showcases, networking and awards and offers a great platform for brands and the online community to reach into new media and markets. The Digital Asia Festival is organised by Lions Festivals and Haymarket Media Asia.
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity, Dubai Lynx International Advertising Festival and Eurobest as well as the co-organiser with its joint-venture partners of Spikes Asia Festival of Creativity and the Asian Marketing Effectiveness Festival. The business is managed by i2i Events Group, which delivers world-class exhibitions, large scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries.
The Haymarket Media Group is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. In Asia, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors.
Digital Asia Festival — Disruption decoded
Digital disruption is forcing brand and business leaders in every industry to rethink their marketing communications strategies. In Asia, the accelerating pace of technology adoption, shifting consumer behaviour and content availability has formed a virtuous cycle. Increased use of smart devices in regional markets, evolving trends in content consumption and growing access to digital media are creating a perfect storm for marketers, media owners, technology companies and consumers. Smart phones and tablets are fueling the demand for apps, videos, games and social networking.
All of this means the number of ways in which consumers experience brands is rapidly increasing. The opportunity for marketers is in understanding how to engage with increasingly connected consumers. Ultimately, the brands that will benefit in this new digital ecosystem are those that understand how to deliver the best possible experience for each platform — those that attract rather than distract, involve rather than intrude.
The newly launched Festival, incorporating the Digital Media Awards, will bring together the region’s leading digital thinkers and share new data, ideas and insights into the platforms and technologies transforming the marketing and advertising industries.
Who should attend
Festival attendance benefits all individuals involved in the digital communications industry.
The newly launched Student Digital Asia Festival Package is open for students aged 23 or under.
The Festival will take place at the Grand Millennium, Beijing China
The must attend networking and learning opportunity of the year, for anyone involved in digital communications.
The Festival offers a learning programme of inspirational sessions presented by a host of thought-leaders and industry experts, who will take to the stage to motivate and debate on digital communications.
The Awards celebrate the best that Asia’s digital marketing industry has to offer. The awards honor the best in creativity, innovation and effectiveness in digital marketing.
7 & 8 November
Delegate Registration Open
If you have any questions about the Digital Asia Festival, please contact us